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Author (up) Frandsen, L.W.; Dijksterhuis, G.B.; Martens, H.; Martens, M. doi  openurl
  Title Consumer evaluation of milk authenticity explained both by consumer background characteristics and by product sensory descriptors Type Journal Article
  Year 2007 Publication Journal Of Sensory Studies Abbrev Journal J. Sens. Stud.  
  Volume 22 Issue 6 Pages 623-638  
  Corporate Author Thesis  
  Address Univ Copenhagen, Fac Life Sci, Frederiksberg C, Denmark, Email: Magni.Martens@matforsk.no  
  Keywords  
  Abstract Consumer authenticity tests were used to elicit consumer response to the influence of fodder and storage time on the flavor of cow milk. A panel of professional tasters was used to provide a descriptive profile of the sensory characteristics of the milk. Consumer background characteristics were collected through a questionnaire concerning demographic and consumption pattern variables as well as assessments using two attitude scales: a modified food neophobia questions and a set of milk xenophobia questions. A multivariate data analytical method (L-shaped partial least squares regression) was used to model the variation in the authenticity evaluation simultaneously from two different sources: the storage/feed effects as described by the sensory panel and the consumer background variables. Results showed that milk samples with storage/feed characteristics were evaluated as "foreign" (not Danish) by some segments of the consumers.  
  Publisher Blackwell Publishing Place Editor  
  Language English Summary Language Orig Title  
  Series Editor Series Title Abbrev Series Title  
  Series Volume Series Issue Edition  
  Issn 0887-8250 Isbn Medium  
  Area Expedition Conference  
  Notes ISI:000251328800002 Approved no  
  Location Torfinn Nome (torfinn.nome@umb.no)  
  Call Number Cigene @ torfinn.nome @ Serial 1299  
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